The Programmatic Strategist will own our client's relevant advertising strategy development, as well as execution, as needed, for brands across various mediums and channels.
The Programmatic Strategist is also responsible for working with vendors to turn valuable metrics and data into cohesive brand stories. They will work closely with our client's Brand Management, Creative, Business Intelligence, Retail Media, & Amazon Search Advertising teams. The Programmatic Strategist will report to the Director of Programmatic.
CORE RESPONSIBILITIES
Primary Objectives:
• Own and maximize our client's programmatic advertising planning & strategy; as well as assist in execution for all enrolled media clients
• Assist the Programmatic Director in helping oversee junior-level employees and projects as it relates to advertising campaign builds, bid management, budget pacing, and other ad-hoc projects
• Help manage & optimize programmatic campaigns
• Build strong ties between Advertising, Client Services & Creative Teams
• Own reporting, data, and storytelling for all enrolled media clients
Advertising Operations & Management (70%)
• Attend key client meetings (remote and in person depending on location) when reviewing media plans/proposals, QBRs, and strategy meetings with marquee clients as needed
• Dissect advertising performance to identify additional optimization opportunities, strategic recommendations, and impactful insights
• Regularly audit DSP performance, strategy & future-looking plans to ensure the client is delivering cutting-edge solutions
• Work with our client's Director of Programmatic to resource plan and communicate when new resources (employees, systems, tools) are necessary to continue driving revenue for the advertising department
• “Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals
• Develop and nurture relationships with our channel partners & relevant media vendors Cross-Department
Collaboration (20%)
• Work cross-departmentally to identify opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers
• Become intimately familiar with the company's client roster and work with the Brand Manager team to identify opportunities for clients to expand into additional advertising opportunities
• Review best practices, test ideas & insights related to programmatic strategies
Innovation (10%)
• Attend industry events to ensure our client remains at the forefront of Retail Media and paid search strategies and best practices
• Identify areas of opportunity for the teams to work better, faster, and smarter to present to the company's leadership
• Investigate relevant advertising tools that can supplement or replace the company's existing software partners
• Identify additional revenue opportunities for the company via upselling additional capabilities or services
REQUISITES
• 2-3 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade Desk, Stack Adapt, or other e-commerce platforms a plus
• 1-2 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)
• Strong understanding of Digital Marketing tenants and marketing journeys/funnels
• Analytically minded & extremely detail-oriented
• Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
• Ability to self-manage and adhere to deadlines in a fast-paced environment
• Experience with SQL a plus
• Proficiency in Microsoft Excel (i.e. lookup, filtering, pivot tables)
• Strong business interpersonal skills, both written and verbal
• Problem-solving—comfortable diving in and analyzing to create out of the box solutions